growth equity studio
We invest in
early-stage B2B SaaS
SaaS for work-to-cash professional services cycle
SaaS for engineering team performance
SaaS for digital adoption management
SaaS for cloud native backup and recovery
SaaS and payments for beauty salons
SaaS for school bus operations
SaaS for law firms
SaaS for retention automation
SaaS for municipal communications automation
SaaS for municipal law enforcement
API-first platform for carbon credits
Platform for collaborative data analytics
SaaS for high volume recruiting automation
SaaS for debt management
SaaS for driver recruiting and compliance
SaaS for customer success insights
SaaS for sales operations planning
SaaS for IRA investment firms
Intelligent automation platform
SaaS for lease management
SaaS for third party insurance administrators
SaaS and payments for trade schools
Platform for data inventory and security
SaaS for same day delivery or pickup
SaaS for autonomous asset inspection
SaaS POS and payment processing
Digital property management
Multi-family apartment turn management
SaaS for e-commerce returns
SaaS for landscaping businesses
Influencer marketing
SaaS for Kubernetes software testing
SaaS for field sales teams
SaaS for manufacturing operations
AI automation for self storage operators
Aftermarket construction equipment parts
SaaS for franchise business intelligence
SaaS for waste management businesses
SaaS for urban planning data
SaaS for collaborative content review and approval
AI-enabled sales event automation
Founder-aligned, operationally focused
Our vision at CreativeCo is to build a platform that provides a unique level of value to entrepreneurs and their teams. For early-stage founders, access to capital, go-to-market experience, and product talent are the most critical growth drivers - and CreativeCo is a partner for all.
We seek out cultural alignment with founders that are building market leaders, but are taking a more bootstrapped approach to creating value. In general, we are looking for the rare combination of fast growth (2-5x) achieved with high capital efficiency (ARR > total capital spent).
We are investing and building from our perspective as SaaS founders and operators, which helps us appreciate your early stage and add value as part of your extended team.
We are thrilled to have chosen CreativeCo as our partner at this inflection point of our company's growth. It was clear our alignment to build a capital-efficient business made them the ideal choice. To find investors who want to align with an entrepreneurs' definition of success and understand that startups aren't a zero-sum game is beyond refreshing.
The team at CreativeCo genuinely wants to connect on a personal level — I've enjoyed getting to know the team and have found them to be people I would enjoy spending an entire baseball game or long road trip with. Grateful to have CreativeCo on our bench during this exciting chapter in our startup story.
CreativeCo was very aligned with our capital efficient, focused style of growth. They were one of our only investors to get involved operationally. I love their model and I’m now a CreativeCo investor.
Choosing to partner with CreativeCo for our first significant funding was a strategic decision influenced by their philosophy and track record. Their track record aligned perfectly with our disciplined approach to growth and innovation, and their commitment to supporting businesses that maintain high standards of capital efficiency and market responsiveness makes them an ideal partner as we continue to expand and evolve.
Our commitment to being "default alive" is central to our business philosophy. We've consistently focused on profitability and capital efficiency. We engage in fundraising only when it can significantly accelerate our growth, when we have clear, effective plans for deploying the capital, and when we ensure we do not raise more than necessary. The new capital from CreativeCo comes at a pivotal moment, aligning perfectly with current market opportunities and our strategic vision.
The CreativeCo team demonstrated really strong conviction for DebtBook way before other investors became interested. They then understood the market enough to introduce us to the right lead investor in our next round. They’ve been very impactful.
Our updates
CreativeCo invests $2.0M in Swivl,
the AI leader for self storage operators
CreativeCo invests $1.5M in Churnkey,
the leading retention automation platform
Founder alignment
CreativeCo 2023 activity:
15 investments and 3 exits
Why CreativeCo invests
in capital efficient companies
CreativeCo — A growth equity studio
Our 2020 Start
A clear and compelling vision is the foundation for a growth business. A company’s team, its customers, its investors — all stakeholders rally behind a good vision. It’s the vision that motivates you and your team to work so hard each day. We believe that creativity is the characteristic that defines a team’s ability to identify an opportunity and shape a strong vision around it.
We’re going to invest in companies with creativity and vision and we’re going to bring our studio team’s creativity to the table to help achieve this vision in tangible ways most financial investors can not. So we named our growth equity studio CreativeCo.
