CreativeCo is a growth equity studio
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CreativeCo is a
growth equity studio
We invest in vision, product, growth and capital efficiency

We’re a growth platform for early stage software companies

Capital Investment

We provide early growth equity
capital to B2B SaaS businesses

Operational Acceleration

We assist founders and their teams with strategy, go-to-market, product design and development, and recruiting

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We’re a growth platform for early stage software companies

We invest in
early-stage B2B SaaS

CreativeCo focuses on working with founders that seek to balance fast growth with capital efficiency

Founder-aligned, operationally focused

Our vision at CreativeCo is to build a platform that provides a unique level of value to entrepreneurs and their teams. For early-stage founders, access to capital, go-to-market experience, and product talent are the most critical growth
drivers - and CreativeCo is a partner for all.

We seek out cultural alignment with founders that are building market leaders, but are taking a more bootstrapped approach to creating value. In general, we are looking for the rare combination of fast growth (2-5x) achieved with high capital efficiency (ARR > total capital spent).

We are investing and building from our perspective as SaaS founders and operators, which helps us appreciate your early stage and add value as part of your extended team.

We are thrilled to have chosen CreativeCo as our partner at this inflection point of our company's growth. It was clear our alignment to build a capital-efficient business made them the ideal choice. To find investors who want to align with an entrepreneurs' definition of success and understand that startups aren't a zero-sum game is beyond refreshing.

The team at CreativeCo genuinely wants to connect on a personal level — I've enjoyed getting to know the team and have found them to be people I would enjoy spending an entire baseball game or long road trip with. Grateful to have CreativeCo on our bench during this exciting chapter in our startup story.

Mason Levy
Co-Founder & CEO
Swivl
Mason Levy

CreativeCo was very aligned with our capital efficient, focused style of growth. They were one of our only investors to get involved operationally. I love their model and I’m now a CreativeCo investor.

Sean McCormick
Co-Founder & CEO
SingleOps
Sean McCormick

Choosing to partner with CreativeCo for our first significant funding was a strategic decision influenced by their philosophy and track record. Their track record aligned perfectly with our disciplined approach to growth and innovation, and their commitment to supporting businesses that maintain high standards of capital efficiency and market responsiveness makes them an ideal partner as we continue to expand and evolve.

Our commitment to being "default alive" is central to our business philosophy. We've consistently focused on profitability and capital efficiency. We engage in fundraising only when it can significantly accelerate our growth, when we have clear, effective plans for deploying the capital, and when we ensure we do not raise more than necessary. The new capital from CreativeCo comes at a pivotal moment, aligning perfectly with current market opportunities and our strategic vision.

Nick Fogle
Co-Founder & CEO
Churnkey
Nick Fogle

The CreativeCo team demonstrated really strong conviction for DebtBook way before other investors became interested. They then understood the market enough to introduce us to the right lead investor in our next round. They’ve been very impactful.

Tyler Traudt
Co-Founder & CEO
DebtBook
Tyler Traudt

Our 2020 Start

A clear and compelling vision is the foundation for a growth business. A company’s team, its customers, its investors — all stakeholders rally behind a good vision. It’s the vision that motivates you and your team to work so hard each day. We believe that creativity is the characteristic that defines a team’s ability to identify an opportunity and shape a strong vision around it.

We’re going to invest in companies with creativity and vision and we’re going to bring our studio team’s creativity to the table to help achieve this vision in tangible ways most financial investors can not. So we named our growth equity studio CreativeCo.

Our 2020 Start